Category Tree Rework at Vinted
Investigating the relationship between Service Design, Information Architecture and Taxonomy and redesigning Vinted “Women’s Tops & t-shirts” category and subcategories
BACK ~ CHALLENGE & AIM
Restructure Vinted’s category tree making it easy to navigate from the customers' point of view (buyers and sellers) with the aim of restructuring the category according to the MECE (Mutually Exclusive, Collectively Exhaustive) principle, solving product gaps and streamline the navigation.
~ SOLUTION
Redesign of Vinted “Women’s Tops & t-shirts” category and subcategories addressed through a Taxonomy Design proposal: changes to the category tree, including renamed, archived and moved categories.
~ IMPACT
Increasing item uploadings and relative purchases within the redesigned category is expected.
Improving the User Experience and being able to cover diverse users’ mental models in terms of classification.
